Lesson 1.3

Education, AI, and the Economy:
Schools for Knowledge Work

An updated take on the wealth of nations

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Not so long ago, the bulk of the wealth of the world was made up of tangible stuff. Iron. Oil. Gold. In a memorable moment of the 1967 movie The Graduate, the future was plastic.

Today, the wealth of the world is harder to pin down, isn't it? Brands. Technology. Contracts. Relationships. Trust. Power.

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Education serves many purposes. This lesson focuses specifically on the economic context of education, which is in a period of rapid change. As technology transforms work and creativity, how is it influencing the economic value of learning? What does this transformation mean for schools, educators, students and families?

Our wealth is in the capabilities of our people

Decades ago, Nobel prize-winning economist Gary Becker took a special interest in the growing capacity of people to create value, even from nothing. He estimated that the value of America's human capital far exceeds the value of its tangible capital assets. That is, the world's wealth isn't merely found in stuff you can touch. It's in the knowledge, talent, and skills of people who can do things of value.

This shift can be roughly quantified in the marketplace using the S&P 500 index, a measure of the market value of 500 large companies. In the mid-1970s, more than 80% of the market value of the S&P 500 could be attributed to tangible assets. By 2005, the ratio had flipped — 80% of the value was intangible, and the trend continued. In 2020, intangible assets accounted for 90% of the value of the S&P 500.

As technology evolves, it changes the tasks that employers will pay people to do.

Creating intangible value is often called knowledge work. As the economy shifted toward this kind of work, the labor market responded strongly, assigning high value to the kinds of work that tend to require college-level preparation. Diplomas, credentials, and grades gained value as signals of the capabilities of the humans that earn them. College education became the path to entry for most high-paying jobs.

Advances in technology can rapidly change the tasks that employers will pay humans to do. When a tool, a machine, an algorithm or a robot can do a job better and cheaper than a person, change is just a matter of time.

AI can do knowledge work, too.

The sudden arrival of generative artificial intelligence (AI) is profoundly changing the definition of work. In the process it is putting the value of many credentials into question. Lawyers, programmers, consultants, writers, and experts of many kinds are straining to adapt because AI can do many of the things that made people and businesses in these areas valuable. Educators must adapt, too.

In the Ed100 blog
Grade inflation

Because AI tools can defeat the educational purpose of many kinds of school assignments and tests, school systems must develop new ways to challenge students and assess their work. What does an A on an English essay assignment mean if the writing has mainly been done by AI? Course grades, already cheapened by rampant grade inflation, must be re-thought.

In 2026, a group of top education researchers tackled this kind of question as part of the Getting Down to Facts III project. They identified a short, specific list of “core capacities” associated with long-term outcomes for students, and the kinds of learning experiences that build those capacities. The report explores ways that educators and education systems can adapt to the realities of AI.

Technology can contribute to inequality

As technology advances, it changes the economic value of different kinds of work. In construction, shipping, manufacturing and many other industries, machines have taken over tasks once performed by people. Increasingly, software can do many kinds of knowledge work, too. When an expensive human task can be automated, businesses have a financial incentive to spend money on the automation.

This process helps explain part of the economic role of education. Economists use the term human capital to describe people's accumulated knowledge and capabilities. Education has purposes far beyond preparing people for work, of course, but it is also an investment in human capital — especially as technology changes which skills are valuable.

Globalization has reinforced these changes. Historically, the jobs most vulnerable to outsourcing or automation were mostly associated with agriculture and manufacturing — the economy of "stuff." Technology made knowledge work portable, too. Over time, many jobs that pay middle-class wages have come to require greater intellectual adaptability and specialized skills, often signaled in the labor market by a college degree.

The economic gains associated with technological change and globalization have not been shared evenly. Since the 1980s, income in the United States has become substantially more concentrated. Long-term data assembled by economist Thomas Piketty and colleagues show that the share of national income going to the top 1% has risen, while the share going to the bottom 50% has eroded.

Educational attainment and income both tend to vary in durable patterns by race and ethnicity. McKinsey, a consulting firm, estimated in 2019 that the racial wealth gap in America suppresses the overall economy by billions of dollars per year. The growing concentration of wealth in America is evident in other economies, but to a lesser degree. (See chapter 1 of the 2022 World Inequality Report (WIR) for a comparison to Western Europe. The 2026 WIR emphasizes that concentration of wealth is a growing issue globally.)

Knowledge work is portable, and increasingly vulnerable

The COVID-19 pandemic accelerated an existing trend toward virtual work, virtual meetings and virtual education. Jobs that felt safe were suddenly vulnerable as people around the world could compete for them. AI has continued the trend, replacing some knowledge work functions entirely.

As job requirements change, people all over the world are looking for their role. The people best positioned to thrive have hard-to-replace skills and connections, especially skills gained through human interaction and experience. Colleges have been a tremendous engine for building these kinds of advantages, which helps explain why for many years an ever-rising fraction of the population has invested time and money in college programs.

More than a third of California residents over age 25 have earned a bachelor's degree or more. Women graduate at a significantly higher rate.

Even so, this is an unsettling moment for higher education. A college degree has been a costly but fairly reliable ticket to high-paying jobs. Over time, the percentage of Americans earning a bachelor's degree or higher has increased steadily, especially among women:

A degree takes a long time to earn, and rising interest rates multiply the cost of college loans.

Clearly, degrees from reputable colleges will continue to serve as trusted signals, opening doors to opportunity as they have in the past. Many students will continue to invest in their future employability through college programs.

But the system seems ripe for disruption. There are ever-improving ways to learn very advanced things that once could only be learned at a college, in person, from a professor. As innovations produce new, more efficient pathways for motivated people to skill up, employers will want efficient ways to identify talent. If a college's degrees are an inefficient signal, they will become less used. Economies around the world will evolve.

The next lesson examines the terrible cost of failing to educate students.

Updated September 2026

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What fraction of California adults over 25 have earned a 4-year college degree?

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Questions & Comments

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user avatar
Jimmy September 2, 2025 at 1:59 pm
Implementing any reasonable standard only 15-20 % of high school grades are qualified to start a 4 year college program.
user avatar
Jeff Camp - Founder July 3, 2025 at 8:47 am
Better education leads to better outcomes. 2025 research (by Doty, Kane, Patterson, and Staiger) specifically connects patterns of state-level achievement in NAEP math scores to long-term outcomes: income, educational attainment, teen birthrates, arrest and incarceration.
user avatar
Michael Malione August 5, 2024 at 10:33 am
I'm just getting started working through these lessons. The analysis of tangible and intangible wealth is very interesting and thought-provoking but seems overly pat. Particularly telling is the share of of income per capita among the lower 50%ile dropping to all time lows in the years 2020 - 2022. It seems like there are some massive shifts that have happened in the time since this article was first written, which warrant examination in more detail.
user avatar
Jeff Camp - Founder August 16, 2024 at 9:45 pm
I agree that the Ocean Tomo analysis of the market value of tangible and intangible value is simple, but that's kind of the point. There's no real question that over time education has become central to the creation of value all over the world. At the time of this exchange, the WID chart about income inequality is showing 2022 as the most recent data available -- about two years and one pandemic out of date. The slowness of data is a constant source of frustration in this work! I write/rant more about this in Lesson 9.5 and in this blog post with a snail on the cover.
user avatar
Lori Gray October 20, 2021 at 5:39 pm
To both Teresa and Emily's points below, my husband attended a California community college for a couple of years, decided it wasn't the right environment for him, went on to become an electrician and earns more than me with my bachelor's degree. I am definitely pro-education (and college) but I feel as though this lesson doesn't touch on the knowledge gained outside the traditional classroom.
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Teresa zamarripa October 6, 2021 at 10:13 am
As a high school counselor, I see that many of my students want to go to work more than go to college, or go learn a skill. Many of my students are Hispanic and many want to go to work as that is the culture of the people, they are workers.
user avatar
Peter McManus February 19, 2021 at 6:48 am
I only went back to 2015 to read the comments below before making this post. Frankly, 2015 seems like a different world altogether. To connect the three lessons presented so far (these are great, by the way, and something I want to share with other parents), my opinion is it is becomes increasingly more vital that students know how to get the information they need and to be able to critically think about it as opposed to "knowing" a bunch of facts and procedures that may, or may not, be important in their lives. To that end, reading comprehension scores discussed in the first two lessons that address benchmark tests becomes much more important, but even with that, skills in being able to not just understand the message an author is conveying is not enough, the reader must be able to analyze the text and the author's presentation. Measuring that becomes much more challenging and most likiely can't be done through a bubble test.
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Emily Weisberg April 9, 2020 at 2:14 pm
With the growing trend towards not earning a college degree, should we not also be putting emphasis on vocational training. We can't assume that all students who choose not to attend college are doing so because of a lack of funds. Often, students want to pursue lucrative careers in various trade industries. How can we work to support those students without stigmatizing the lack of a college degree?
user avatar
Adeline Goik April 1, 2020 at 9:38 am
More opportunities for colleges should be available and it should be stressed more how important it is.
user avatar
francisco molina August 12, 2019 at 9:26 pm
No everything is about money, the lack of necessary counseling is huge specially with students coming from Hispanic families without bilingual counselors.
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Adeline Goik April 1, 2020 at 9:47 am
The US makes it too easy not to learn English. People can be here for 30-40 years and not be able to speak English and that is not just the Hispanic families. Don't get me wrong, I think it is great to know another language, but in the US English should be the spoken language.
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Emily Cruz October 29, 2020 at 6:16 pm
The U.S has no official language because of its multiethnic background when it comes to the countries development, it was never a european created country. That being said, people can reach their 30's without being able to speak another language besides english. Since america was founded on the backs of POC, its vital we continue to spread culture diversity and even begin to enforce it. Therefore, bilingual counselors should not be an issue our parents and students are facing.
user avatar
Nancy Buffum July 24, 2019 at 1:51 pm
Re: the wealth gap. Don't let the increasingly wealthy 1% who control USA economic policy also control the narrative so that we pass over the issues of low pay and undervalue of so-called unskilled work. US policymakers are on the hook for suppressing the minimum wage and workers' rights, discriminatory labor practices, the bloated and inequitable US health care system, and atrocious working conditions from international sweatshops to mega-corporations in the US. It's a separate topic worthy of a the very least a mention and a link. https://www.nytimes.com/2015/10/01/opinion/do-we-value-low-skilled-work.html
user avatar
Captain_Diego Gonzalez October 7, 2017 at 1:45 pm
Many students don't have the financial resources to afford to obtain a bachelors degree, especially with the increasing costs every year. Education is becoming too expensive.
user avatar
Sonya Hendren September 3, 2018 at 12:41 pm
I agree that college is too expensive. However, I was surprised to learn that in-state tuition at California colleges and universities is less expensive than in-state tuition in other states! See lesson 9.9
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Noah Homer May 24, 2021 at 4:17 pm
I agree, that is why I am thinking of enlisting in the military to get free college.
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Meilani Hendrawidjaja May 8, 2017 at 12:42 pm
Does California have enough college capacity to educate our ever growing population?
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jacquelinebispo May 2, 2018 at 9:48 am
Unfortunately, no. "Nature of the beast". However, there are also technical schools that often get ignored. Career Technical Education (CTE) is a great option for many students and adults, especially those who know the technical or other career pathway they want to go into it, or where traditional college isn't the best path for them.
user avatar
Meilani Hendrawidjaja May 8, 2017 at 12:40 pm
Only about a third of California residents over age 25 have earned a Bachelor’s degree or more. Is this due to cost? access to colleges? or just lack of interest from the kids?
user avatar
iemailjillian February 29, 2016 at 6:18 pm
My children will truly benefit from these lessons. Thank you
user avatar
hannahmacl March 15, 2015 at 12:42 pm
While the focus of this conversation is about attaining a college degree in the supposition that its knowledge-base is needed, it seems as though, in too many instances, it's often just a gate-keeper for many jobs that used to go to high school graduates. Also, as an increasing number of women graduate from college, the systemic social barriers (lack of available affordable or free child care, family leave, and social attitudes), are not being taken into consideration.
user avatar
digtrz March 5, 2015 at 1:24 pm
I agree that kids today need to learn about balance. A quality education is important to allow students to have choices for what they want to do in the future. College education will allow more opportunities for jobs in which they can be financially successful and live comfortably (we all have different levels of comfort), however there are other methods to obtain that same goal. Our school system needs to be able to provide the students the education they need to get where they want to go.
The school system needs to keep in focus that not all students want to, or have the financial capability to go to higher education levels. Guidelines that are more challenging for students that are not college bound, such as the A-G requirements for college entry, in order to graduate from high school could be detrimental and cause the student to give up.
user avatar
Jeff Camp - Founder March 5, 2015 at 2:01 pm
Thanks, Digtrz. I suspect you'll also be interested in lesson 6.2, which has more information about the availability of a-g courses in high schools.
user avatar
jenzteam February 27, 2015 at 6:35 am
I believe schools need to focus on teaching kids "balance" in life - work vs. family. Just because you make a lot of money doesn't mean you are guaranteed to be successful. We should shift our focus to being healthy and happy, not just what jobs pay the most. Kids should be encouraged to expand their skill sets so they have options, and then find a job that they enjoy doing every day.
College is about the experience and knowledge growth - it is not a guarantee that you will somehow become rich or successful. I have a ridiculous amount of education and debt and can't get a job that pays enough to make bills because of the economy and where I choose to live. Yet, we have so much more time together as a family.
There is nothing wrong with being middle class and creating your own unique ways of providing for your family, even if it means thinking and working outside of the corporate box.
user avatar
Emily RossBrown February 25, 2015 at 11:14 am
I wonder sometimes if we are not doing our children a dis-service by making them believe that a job that pays well is the be all and end all way to be fulfilled - education is vitally important, making a living wage is vitally important, but there are many, many more jobs out there that don't require vast amounts of time spent before a screen - as you say Sherry - grit and perseverance. There is no shame with getting your hands dirty by making something, coast line, forest, public gardens, city streets beautiful and places where people want to spend time.
To Dennis - yes, let's stop making excuses and raise the standards up instead of lowering them.
user avatar
Sherry Schnell January 22, 2015 at 9:16 am
Under the theory that you get what you measure, I think public schools should be preparing (and measuring) the number of students who have the academic and social skills (like grit and perseverance) to graduate from college, not just get into college.
user avatar
hetds June 14, 2015 at 10:08 pm
Agreed, but it seems many of our students are unwilling to go into debt via student loans, then graduate and join the ranks of the unemployed or underemployed.

One statistic reports that the average debt for a college graduate is $25,000.

And student debt can not be cancelled via bankruptcy.
user avatar
Jeff Camp - Founder June 21, 2015 at 12:38 am
Hi, Hetds -- The topic of college debt is explored in Lesson 9.6.
user avatar
dcima March 3, 2011 at 2:09 pm
Thank you for creating this forum...

Silicon Valley remains the global center of innovation because of the knowledge ecosystem that has evolved here. We are incredibly fortunate to have such a high level of “intangible value” in our region.

But Silicon Valley, like the rest of California and the nation, is not immune from budget crises and the lack of available talent. We know that the very technologies that have been invented here are “flattening” the world and, thus, we will continue to be in fierce competition with the rest of the globe for innovators and cutting edge companies.

To protect the knowledge work that is so vital to our economy and everyone’s prosperity, another intangible value will need to be brought forth: courage.

In education, in particular, we must muster the courage to:

* Collect and use data; to look honestly in the mirror about what is working; and to stick with things over the long term that do;
* Embrace what science tells us, particularly when it comes to investing in children ages 0-5;
* Give a little up front for a longer term gain and understand that quality is not found in the bargain aisle;
* Shed programs and people that do not demonstrate results or contribute to the core mission of educating students at all levels; and,
* Keep standards high and stop making excuses for a system that allows future innovators to drop out and vanish.

If we still want to put the “knowledge” into the world’s (and word) technology, it is vital that California and Silicon Valley have the courage to protect and foster its core.

Dennis Cima
Senior Vice President, Silicon Valley Leadership Group
www.svlg.org
©2003-2026 Jeff Camp

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